The fund will initially donate “thousands” of Kindle devices to reading programs in the developing world through a collaboration with the nonprofit Worldreader. It’s also working with the National PTA, as well as hospitals, local schools and other nonprofits, Amazon said.

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Amazon.com has launched the Kindle Reading Fund, an initiative to donate e-readers, tablets and digital books to libraries, schools and nonprofit organizations around the world.

The move was announced Wednesday in a blog post by Dave Limp, the head of Amazon’s devices business. It’s the latest high profile philanthropic initiative unveiled by the Seattle tech and retail giant, which seems to be finding its ground as a more vocal corporate benefactor.

“We recognize that not everyone has access to the books they want or need,” Limp wrote in the post.

The fund will initially donate “thousands” of Kindle devices to reading programs in the developing world through a collaboration with Worldreader, a nonprofit. It’s also working with the National PTA, as well as hospitals, local schools and other non-profits, Amazon said.

The fund has a Web [age where groups can request donations from Amazon.